A Face of Second Modernity: The Braun-Design 1951-1967
Special Exhibition Ticket Price 60 RMB
location China Design Museum of CAA ，7、8、9 exhibition hall.
20世纪初，德国轻工业在英法等现代观念的影响下，快速发展。在欧洲，几乎没有一个国家像德国那样，激进地争论着工业与艺术的问题。1907年，德意志制造联盟(Der Deutsche Werkbund)的成立，促进了艺术、工业及手工艺之间的联合。设计师、工程师与建筑师在工业领域中致力于艺术与技术的整体推进，通力合作、交叉互补并达成共同的意识。这种模式在当时的德国及在战后国家经济重振时期，都具有前瞻性和推动力。1919年包豪斯的诞生及1925年至1930年在莱茵地区推行的“新法兰克福”城市建设运动对博朗设计的产生有着巨大的影响。
At the beginning of the 20th century, German light industry developed rapidly under the influence of modern concepts from Britain and France. In Europe, almost no country, like Germany, is radically arguing about industry and art. In 1907, the establishment of the German Deutsche Werkbund promoted the union of art, industry andcraft. Designers, engineers and architects are committed to the advancement of art as well as technology in the industrial field. They working together, cross-complementing and achieving a common sense. This mode was forward-lookingand has driving forcein Germany and the post-war countries. The birth of the Bauhaus in 1919 and the “New Frankfurt” urban construction movement in the Rhine region from 1925 to 1930 had a tremendous impact on the design of Braun.
This exhibition is the first comprehensive display of Braun design in China. It is intended to trace the origin and foundation of Braun's design development; to introduce its development as a model of post-war European modernist design (second modernity); to show the most representative design and methodology during the cooperation with Ulm School; to explore the possibility of Braun's design philosophy and the impact of Ulm's teaching model on future sustainable design.
The exhibition is divided into seven sections, with a view to objective presentation, systematic analysis, multiple displays, and rational presentation to the audience:
1. The origin and inheritance of Braun design
2. Braun design and Ulm mode
3. The Corporate social responsibility
4. Focus ontheclassic products
5. The foundersof Braun design
6. The influence of Braun design on future generations
The exhibits selected in this exhibitionshow their own historical, social and personal characteristics, describing the designer's considerations, the brewing of the engineers, and the strategies of the sellers. They retain the original directness and existence of the object itself. According to Hegel's concept of "aufheben", it is no longer used as a commodity but as an academic research, and exists in a "universal immediacy." On this elevated observatory, these objects tell the audience about history, resonate with the viewers, and encourage them to find new ideas. Many times, these ideas transcend the value of the self,demonstrating the infinite possibilities of shaping and transforming
About 130 exhibits and nearly a hundred documents, except for a small number of exhibits and documents provided bythe German Braun Archive Kronberg in Taunus, the WerkbundArchive – Museumof Things Berlin,China Design Museum of CAA and private collections, the rest are selected from the Braun Design Collection of Mr. Werner Ettel. Mr. Ettel graduated from the Berlin University of the Artsand works at art education. He has systematically collected products and literature from Braun since 1950s in the 1980s. Based on this, he established the Braun-Sammlung Ettel Museum forDesign in Berlin.The museum has been open to the public since 2000 and belongs to the Berlin Museum
Association. Through his collection, organization, research, and display, Mr. Ettel aims to provide the public with a professional research and communication platform, and in 2011 organized the Braun Design Amateur Association. Today,
his private collection has become an integral part of Braun's design heritage.
主 办 中国美术学院中国国际设计博物馆
Organizer China Design Museum of CAA
协 办 柏林维尔纳•艾特设计博物馆
Co-organizer Braun-Sammlung Ettel,Museum for Design
Jo Klatt 出版社（Hamburg）
Braun Archive Kronberg in Taunus
Werkbund Archive – Museum of Things Berlin
HfG Archive Ulm / Museum Ulm
Jo Klatt Publishing House, Hamburg
Gugelot Gmbh Digital+Design, Hamburg
Wilhelm Wagenfeld Foundation,Bremen
Artur Archive Kronberg in Taunus
Goethe Institut in China
总策划 许 江 杭 间
Chief Planners Xu Jiang, Hang Jian
Academic Supporter Yuan Youmin
策展人 吴 霜
Curator Wu Shuang
联合策展 Prof. Dr. Michael Fehr （柏林德意志制造联盟档案馆/物博物馆馆长)
Co-curator Prof. Dr. Michael Fehr （Head of the Board ofWerkbundArchive – Museum of Things Berlin)
Tips Team visit require 7 days in advance to make an appointment.The team need to present a letter of introduction to the defending gate.Individual visit needs to show ID cards to the defending gate.Thanks for you understanding and cooperation!